According to information from SPIEGEL, the American-French financial investor L-Catterton is about to win the sale of the German cult shoe brand Birkenstock. The deal is currently being negotiated and should take place in the coming weeks, according to company circles.
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The investor is now holding exclusive talks. L-Catterton, a close partner of the French luxury group LVMH, to which brands such as Louis Vuitton and Moët Hennessy belong, is reportedly paying four billion euros to the Birkenstock shoe dynasty and taking over 60 to 70 percent of the shares.
Is it the end of a cult brand? Or the beginning of a new chapter in the success of the company that has existed since 1774? The answer does not seem to have been found yet. With the entry of the investor, Birkenstock wants to finance its expansion into Asia. “China and India in particular are important growth markets for Birkenstock. So far, however, they have hardly any expertise here. LVMH does, «says a company-related consultant. L-Catterton was created in 2016 from the partnership between the US investor Catterton and LVMH and its founder Bernard Arnault. A close alliance with the luxury group from France has remained.
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