Instagram is already decorated with lots of ads in the main feed, but Meta’s proprietary platform will soon show ads in other sections as well.
First, brands can already purchase ads to display in the Explore section. These will differ from the usual content in terms of size, occupying the space of four images.
Secondly, the ads will also appear in the flow of personal profiles, which are not to be confused with the real profile. The flow of a personal profile is reached by opening a post within a profile and scrolling down.
Instagram says it will share ad revenue displayed in personal profile feeds with some of the content creators, but did not provide any details.
The company began testing a shorter skippable ad format for Reels. They will appear at the end of a clip and can last from 4 to 10 seconds.
An ad in the form of a horizontally scrolling carousel is also being tested. This would appear at the bottom of the videos in the Reels section of Facebook.
Meta’s attempts to increase ad revenue for its products come after the company experienced its first revenue drop in the second quarter of the year. They decreased by only 1% in the second quarter, however Meta expects a decrease between 2% and 11% for the third quarter of the year.
