PT Hyundai Motors Indonesia (HMID) made its first appearance at the Gaikindo Indonesia International Auto Show (GIIAS) 2021. There were 1,477 vehicle order letters (SPK) during the event, which was held on 11-21 November 2021.
As is known, GIIAS 2021 is the introduction floor for the Hyundai Creta. The 5-passenger SUV managed to attract the attention of consumers. Hyundai calls the Creta the model with the most SPK, followed by the premium SUV Hyundai Palisade.
“We are very happy with the results we got, especially for the Hyundai Creta which received almost 50% of total Hyundai product sales, this shows the high customer confidence in the first Hyundai product that we produced in Indonesia,” said Chief Operating Officer of PT Hyundai Motors Indonesia, Makmur in a press statement, Thursday (11/25/2021).
The Hyundai Creta dominates sales at GIIAS 2021 with a total of 670 SPK. While the Hyundai Palisade reached 420 SPK.
Hyundai at GIIAS 2021 Photo: Hyundai Motors Indonesia
Not to forget, Hyundai also participated in bringing a line up of electric cars for Indonesian consumers. During GIIAS 2021, more than 100 Hyundai electric cars were ordered.
“This result is an important milestone in our journey to become a game-changer in the Indonesian automotive industry,” added Makmur.
Hyundai Creta was released starting at IDR 270 million. The car that will face the Honda HR-V is sure to become the market leader in its class.
This South Korean manufacturer is also the largest exhibitor at the GIIAS 2021 arena with an area of 2,479 square meters. In the booth, Hyundai presented various activities such as the introduction of Hyundai Bluelink, My Own Creta, Hyundai x Chelsea Game Zone, Hyundai x BTS Interactive Photobooth, introduction of the E-GMP platform, to visualization of the Hyundai Motor factory in Indonesia.
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