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© Dirk Vertommen
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A quarter of British families already buy caramelized biscuits, but now the biscuit is also a hit on Tiktok and Instagram. Amateur chefs share their baking on social media en masse, with our traditional Belgian biscuit playing a starring role. Also outside Great Britain, Biscoff, as the caramelized biscuit is called abroad, is a hot topic on social media. “We want to gradually conquer many more countries”, says Jan Boone, CEO of Lotus Bakeries.
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Jens Vancaeneghem
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