Authorities, ministers, institutions: Thierry Bouckaert, director of the company Akkanto, specialized in crisis communication, deciphers the way in which our managers communicate around the coronavirus.
New case of coronavirus in the east, more deaths in the west, quarantine to the north, containment to the south. And panic everywhere. Authorities in the various countries affected by the coronavirus systematically organize press conferences and even public announcements, which often take the form of general meetings in the event of the slightest new case or if there is one more suspicion.
So much so that one might think that the biggest crisis is generated by communication. That of the institutions but also of us, the media. For Thierry Bouckaert, director of Akkanto, a company specializing in crisis communication, all the difficulty is there: not doing too much or saying too much, so as not to worry public opinion too much. But at the same time be sufficiently reassuring towards the population
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