Beckham & BOSS Launch Fall/Winter 2025 Collection with Immersive Shanghai Pop-Up
SHANGHAI, CHINA - Hugo Boss celebrated the launch of the BECKHAM x BOSS Fall/Winter 2025 collection with a multi-sensory pop-up experience in Shanghai, offering guests an exclusive preview of the collaboration. the event featured a series of interconnected spaces designed to reflect the precision, detail, and aesthetic that define the partnership.
Guests first explored a Tailor’s Shop, styled as a modern English tailor’s boutique, showcasing thirteen key looks from the collection. Triptych mirrors were incorporated to highlight the garments’ construction and design. A hidden door then led to a reimagined conventional English pub, evoking the atmosphere of london’s exclusive members’ clubs. Within the pub, a retro phone booth offered a personalized experience: a voice message from David Beckham himself for those who answered the call.
The festivity continued at the BOSS Store Jing’an Kerry Center with a live Q&A session with Beckham, followed by a live collection show. Simultaneously, an exclusive livestream on douyin extended the event to online fans.
The BECKHAM x BOSS Fall/Winter 2025 selection is now available on boss.com, at BOSS stores globally, and through selected wholesalers. High-resolution images can be downloaded at https://press-service.hugoboss.com/press-portal-pages/boss/fall-winter-2025/BECKHAM-x-BOSS-Pop-Up-Shanghai.html.
BOSS,the core brand of HUGO BOSS,caters to bold,self-steadfast individuals with dynamic designs across tailoring,suiting,casualwear,and accessories. The company,based in Metzingen,Germany,posted sales of EUR 4.3 billion in the fiscal year 2024 and operates around 500 stores worldwide, offering collections in 129 countries at over 8,000 points of sale. HUGO BOSS employs over 18,500 people globally.
Contact:
press@hugoboss.com
Carolin Westermann,Senior Vice President Global Corporate Communications,carolin_westermann@hugoboss.com, +49 7123 94-86321
BOSS.COM
INSTAGRAM: instagram.com/boss
FACEBOOK: facebook.com/hugoboss
YOUTUBE: youtube.com/boss
Tiktok: tiktok.com/@boss
