Working from home also affects the shaver market. This is because more people grow and manage their beards than shaving.
– A US company is reorganizing its product lineup in preparation for the novel coronavirus infection (Corona 19).
The Wall Street Journal shed light on how US consumer goods companies respond to the changes in society caused by COVID-19.
Procter & Gamble (P&G) plans to target the market by developing beard care products. This is because men who have completely shaved when they go to work in the office often take care of their beards at home.
Graft Heinz decided to increase the production of products that can be easily made and eaten at home for home workers. Production of Mac & Cheese and Philadelphia Cream Cheese, which had not changed in sales for a long time, increased by 20% this year.
Kimberly Krak is renovating facilities and transforming a plant that provides office tissue to a household tissue plant.
The Wall Street Journal analyzed that even if office work resumes, many companies will allow telecommuting, resulting in this change.
Reporter Lee Hae-jun [email protected]
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