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Be careful with the 222 euro implants from Dentix and Casillas

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First Funnydent and now Vitaldent. A crisis in the business of dental clinics that has also generated an important business opportunity. This is how you have seen it Angel Lorenzo, CEO of Dentix, who, quick to reflexes, has ‘offered’ to attend to patients who financed their treatments at Funnydent at no additional cost.

[Archivan el ‘caso Funnydent’ al no ver delito penal]

“Of all the affected patients, between 65% and 70% financed the treatments“, explain sources of Dentix. The professional associations warn that with this move, Dentix obtains an important portfolio that allows them to become strong precisely when their main competitor (Vitaldent) is weakest. “What is behind this is a simple economic interest,” he values Antoni Gómez, president of the College of Dentists of Catalonia. However, from the clinic they assure that with this operation they are losing money.

The agreement also benefits financial companies such as Findirect. “They know that Funnydent is no longer going to charge, so the only thing they have left to collect are the patients,” explains Gómez.

The one from Dentix is ​​exactly the same dental hypermarket model that Funnydent had

Both the College of Valencia and the College of Catalonia advise Funnydent customers to say no to this offer. “They have free choice of professional. The best thing they can do is cancel the debt and start treatment elsewhere,” advises Gómez.

The “dental hypermarket”

Dentix he boasts of having 140 consultations own in Spain (not franchises, like Vitaldent), to hire “qualified professionals” and to offer a service “not for clients, but for patients.” However, according to professional associations, this does not make any significant difference. “They are the same dogs with different collars,” says Gómez. “It is exactly the same model of dental hypermarket and misleading advertising that they had in Funnydent,” he complains Enrique Llobell, president of the College of Dentists of Valencia.

We asked them to provide an invoice for 222 euros as stated in their advertising and they have not yet been able to show us any

In fact at least four professional associations (Basque Country, Murcia, Madrid and Valencia) have initiated legal actions against Dentix for misleading advertising. “We asked them to provide a 222 euro bill as it puts in its advertising and they have not yet been able to show it to us “, Llobell denounces.

According to Llobell and Gómez, the famous advertisement with Iker Casillas is completely a lie, since the final treatment usually exceeds 1,000 euros in cost. “The commercial convinces them that they are going to sign a treatment with a financing to suit them, and nothing of that,” they explain. “The problem is that once they come into contact with the salesperson, it is too late,” they add. However, from Dentix they add that all these legal claims have been lost in court. “They have not managed to win a single one,” they recall.

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news-img-figure">One of the Vitaldent locations.  (Eph)
news-img-caption-def">One of the Vitaldent locations. (Eph)

The dental bubble

In any case, they both agree that Vitaldent It will not be the first or the last to fall. “There has been this ‘boom’ because there are many dentists and it is easy to pay them a pittance,” Llobell explains. “This was a bubble that was going to burst and we had been warning it for a long time,” he adds.

Professional associations have lost all legal cases for misleading advertising

Indeed, the opportunity to obtain a secure profitability has made this type of clinics, baptized by Llobell as “dental hypermarkets”, sprout like mushrooms with the breeding ground of the crisis. “Only last year, we collected about 80 complaints from patients, and 60% were related to this type of large and commercial clinics,” they recall from the College of Dentists of Valencia. Who will be the next to fall? “It is not clear, but the only certainty is that there will be more,” they reply.

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