Baylos signs as a partner the general director of the Association for the Defense of the Brand

Baylos, a firm specialized in intellectual and industrial property and new technologies, has incorporated as a new partner Jose Antonio Moreno Campos, to date general director of the Association for the Defense of the Brand (Andema). Moreno Campos has almost 20 years of experience in the specialty, time in which he has combined the work of lawyer, industrial property agent and manager, always in the associative sphere. In addition to Andema, the jurist has been, for eight years, director of the legal department of the Spanish Wine Federation.

As explained from Baylos, Moreno Campos is a “strategic signing” allowing them reinforce its presence in the main institutions and sector associations, online, point out, with the international profile of the firm. Within the organization, he will assume the leadership of the new Business Development area, dealing with three major tasks: establishing collaboration programs with teaching and research centers, and sector associations; channel, through its figure, the relationships of the firm with large institutions, and, finally, lead the new service to prosecute rights violations in the online world, through a new tool that the firm will launch soon.

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Precisely, this last task is the one highlighted by David Gómez, managing partner of Baylos, who points out that, with the incorporation of Moreno Campos, the firm “not only reinforces its management structure, but also, thanks to its extensive experience in the field of anti-counterfeiting, will spearhead the new area of ​​trademark protection in the digital environment “.

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Moreno Campos, a native of Seville, graduated in Law from the University of Granada. At present, in addition to his professional work, he exercises the teaching activity in various institutions and is a regular speaker at national forums on industrial property, intangible assets and the fight against counterfeiting. In fact, he has given numerous training courses for members of the Security Forces and Corps.

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Founded in 1943, Baylos is one of the reference ’boutiques’ in the intellectual and industrial property sector in Spain. In fact, in recent years he has taken on some of the most relevant and media lawsuits on the matter, such as that of Tous, Schweppes, ‘Pasapalabra’ or, more recently, Termomix. The British Directory Chambers & Partners recognizes it as band 4 within the category of intellectual property in its guide ‘Europe’ and the publication ‘World Trademar Review’ included it in its’ ranking ” WTR 1000 ‘within the area of ​​enforcement and litigation, within the group of firms with’ silver medal ‘.

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