Barilla, something is cooking: the pasta company renews its logo

MILANO – Something new is brewing at Barilla, something that catches the eye: the pasta company, a name known all over the world, has renewed its business card. The logo of the Parma company has become more intense: the oval inaugurated in the 1950s has lost its white shading, the red tone has become darker as has the blue of the background compared to the recent blue. Above, the year of foundation of the company appeared: “Since 1877”.

The announcement appeared on the twitter profile, with the suggestion that this is just the beginning.

In a tweet a few weeks ago, which depicts a pack of ziti, you can still see the old logo to appreciate the differences:

The company does not add anything to the new visual identity for the moment. Just filter that it will be the subject of an official presentation, in the coming days, together with a new line of bronze-drawn pasta.

With such a long history, the Barilla logo has gone through several revisions. Here’s how it went through the years, in the story on the site archiviostorico.barilla.com:

The portal explains that “the first” logo “appears only in 1910. The production and marketing of Barilla products have developed considerably and in that year a real factory for production is inaugurated outside the walls of the historic center of Parma. of pasta, with a production potential of 80 quintals per day. Not surprisingly, it is precisely at this important moment in the company’s history that Barilla feels the need to equip itself with a figurative element that symbolizes its identity. The representation uses a style typical of illustrations that began in those years to spread in the magazines of the nascent cultural industry Italian (Domenica del Corriere, Italian Illustration)“.

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The oval turning point came in the 1950s: “In 1952, the company commissioned Ernesto Carboni, a graphic designer and architect from Parma strongly linked to the figurative culture of French Post-Cubism, to completely rethink the Barilla logo. Carboni’s initial intuition that remains at the center of the visual device of the current logo “. In Carboni, the egg re-emerges in the form that recalls it “in an elliptical and very stylized way, in the play between a white background and a patch of red”. The egg has gradually “stretched” and the last restyling dates back to twenty years ago.

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