Merdeka.com – After losing the smartphone battle in Indonesia, ZTE is back on its feet. As if to challenge competitors to compete again, they unreservedly released three products.
The three products are ZTE Blade V40 Vita, Blade A72 and Blade A52. In this time of rebirth, ZTE is partnering with Erajaya, which has 1,300 offline outlet networks. The three smartphones are aimed at the entry-level market.
–
Joy Wahjudi, CEO of Erajaya Digital Strategies, said that this step was taken to first strengthen the existence of ZTE. She also does not rule out the possibility that she will also present her partner’s flagship smartphone series in the future. In fact, Erajaya brought the ZTE Nubia Red Magic 7 Series gaming smartphone to Malaysia.
“We will see the times later, because these 3G, 4G and 5G phones have rules for entering Indonesia, such as the minimum quantity and TKDN issues that must be met. I leave it entirely to ZTE’s friends,” Joy said in her statement. .when the media starts up JakartaTuesday (20/9).
Additionally, responding to the top 5-6 smartphone brands that haven’t changed in recent years, Joy sees the potential to break it amidst the 10% drop in the smartphone market as a result of this pandemic. He said, there is a gap from the top 5 brands, that is, they forget the secondary market.
“There is still a gap that we could fall into. Because I believe the market share is still there,” Joy said.
ZTE Corporation Senior Vice President Mei Zhonghua responded to the challenge of joining these top 5 brands. Mei said that after years of continuous innovation in the tech industry, she is confident she can count on the product launch this first season. Mei believes her products are competitive, because as Joy said, ZTE has a different perspective on sales.
“We have been here for 23 years and are now bringing smartphones back to Indonesian consumers after some time. So we have enough confidence and patience in increasing our market share,” Mei said.
Reporter: Dinda Khansa Berlinan
[faz]
–
