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Bachelor in Business Administration – Major in Marketing

Marketing is a key driver of corporate success. Marketing professionals therefore play an important role for a wide variety of organizations.
In the specialization, you will get to know and apply the basics of modern marketing – from needs analysis to performance design to customer acquisition and retention.

You will learn that

The Marketing specialization enables you to get started in marketing for companies and organizations in various industries.

Marketing is a key driver of corporate success. The digital transformation is changing marketing activities. The design of the customer experience permeates all company processes. Service orientation, digital marketing, data analytics and design thinking are important building blocks of modern marketing. Social media have also increased the importance of customer-related corporate communication.

Your career opportunities

The degree enables you to work in the following functions and industries.

Well-founded and practical

The Marketing specialization provides scientifically sound and practical training. You can study part-time and thus ideally combine practice and theory.

This is how you get admitted

  • Federally recognized commercial vocational baccalaureate: no exams, no additional professional experience
  • Non-commercial vocational school-leaving certificate: no examinations, at least one year, regulated work experience in the commercial area
  • Federally recognized Matura certificate: no examinations, at least one year, regular work experience in the commercial area

More information about the admission requirements

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