best-Reisen is expanding its digital platform, Best-Connect, with a new cross-selling tool designed to automate additional sales for travel agencies.the company announced that it is partnering with IT firm Numbirds,becoming the first to implement their innovative module. The goal is to help agencies boost revenue with minimal effort in their daily operations.

Machine Learning Drives Personalized offers

The new tool leverages machine learning to analyze booked trips and generate tailored offers. These include a range of options, from rental cars and parking spaces to excursions and travel insurance.Initial partners providing these services include Sunny cars, Holiday Extras, Get Your Guide, and my land excursions.

According to Best-reisen, the offers are sent automatically at the optimal time, either fully automated or after manual approval by the travel agency. The system targets customers specifically, using travel dates and customer profiles to personalize the offers.

Agency Control and Clarity

Despite the automation, travel agencies retain control over the process. They can choose between automated or manual dispatch of offers. A preview function allows agencies to review and adjust content before it is sent, ensuring quality and allowing for success monitoring.

Clear control for travel agencies

This ensures quality and success control at any time.

Availability

The new module is now accessible to all partner agencies through the Best-Connect platform.

Key Features at a Glance

• Automated Cross-Selling: Increases sales with minimal effort.
• Machine Learning Analysis: Creates personalized offers based on booked trips.
• Partner Integrations: Includes products from sunny Cars,Holiday extras,Get Your Guide,and my land excursions.
• Flexible Control: Allows agencies to choose between automated or manual dispatch.
• Preview Function: enables review and adjustment of content before sending.

Expert Insights

The integration of machine learning in travel platforms represents a significant step towards personalized customer experiences. By analyzing travel patterns and preferences, agencies can offer relevant products and services that enhance the overall trip. This not only increases revenue but also improves customer satisfaction and loyalty.