FRANKFURT (Dow Jones) – Regardless of the climate debate, VW subsidiary Audi does not want to patronize its customers when choosing a new car. “If customers want to drive SUVs, they will drive SUVs. I don’t think it would be expedient to patronize customers and tell them that they should no longer drive SUVs,” said Hildegard Wortmann, Audi’s sales and marketing director, in an interview with the industry and business newspaper Automobilwoche. According to her, the trend towards SUVs is unbroken: “I expect that in the compact SUV segment with e-tron or Q8 we will grow again by 20 percent in 2020. We will then be around 45 percent of SUVs worldwide compared to 55 percent in other segments. ” Audi must face the trend and make the SUV as sustainable as possible, with electric drive and CO2-neutral car production.
According to the Audi manager, the Ingolstadt-based automaker has turned the corner. “Sure, Audi has had difficult times. But worldwide we grew by 20.7 percent in the fourth quarter of 2019. We also grew by a good 1.8 percent in January 2020 – despite the Chinese New Year and the beginning Corona crisis.” The turnaround continues.
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(END) Dow Jones Newswires
March 01, 2020 06:19 ET (11:19 GMT)