In some unsold complexes, marketing such as discount sales and interest-free interim payments
Apartment complexes that went on sale in the new year are receiving poor grades one after another in the subscription market.
As the cold wave in the subscription market continues despite the government’s deregulation policy, some complexes are trying to resolve the unsold stock by offering financial benefits such as discount sales and interest-free interim payments.
According to the Korea Real Estate Agency’s subscription home on the 29th, out of 11 complexes that applied for this month, only 3 complexes had a competition rate exceeding 1 to 1.
Based on the first priority subscription, ‘Seosan Haemi IA Edu Town’ in Haemi-myeon, Seosan, Chungcheongnam-do, only applied for 80 households in general supply.
17 people applied for 139 households at Sungui-dong, Michuhol-gu, Incheon, and 20 bankbooks were accepted for 94 households at Songdo Station Gyeongnam Honorsville, Yeonsu-gu, Incheon, recording a competition rate of 0.21 to 1.
The situation is not much different.
For Pyeongchon Centum First in Hogye-dong, Anyang-si, Gyeonggi-do, 257 people applied for 1,150 households, and the competition rate was only 0.22 to 1.
In Iksan, Jeollabuk-do, which recruited 727 households, ‘Iksan Busong Desiang Private Participation Type Public Pre-sale Housing’ also showed a competition rate of 0.17 to 1 with only 120 applications.
10 people applied for the recruitment of 478 households for ‘Hillstate Dongdaegu Central’ in Dong-gu, Daegu, which was constructed by Hyundai E&C.
However, the two places, Block 1 and Block 2 of ‘Changwon Lotte Castle Forest’, attracted 13,000 people to recruit 461 households and 491 households, respectively, and closed the subscription in the first place with a competition rate of 28:1.
It is interpreted that Changwon reflects the fact that there is a demand for housing due to the abundance of jobs, and that there are not many new apartment complexes and that the sale price is lower than that of nearby complexes.
The problem is that the cold wave in the subscription market, which has continued since the second half of last year, may become more severe this year, especially in the provinces.
As the government lifted all areas of Seoul from regulated areas except for four districts (Gangnam, Seocho, Songpa, and Yongsan) on the 3rd, the possibility of subscription box office success in popular areas increased, but other areas were placed on the same non-regulated area, increasing competitiveness. There are concerns that it may weaken.
Kim Woong-sik, a researcher at Real Today, said, “In the metropolitan area, various regulations have been released as a result of the 1st and 3rd measures, so if the pre-sale price is reasonable, it is expected that many subscribers will be able to gather.” There is no change in the countermeasures, so it seems difficult to rise from last year.”
Now that the situation has come to this, some complexes are already working hard to find a solution, such as financial support, to resolve the unsold stock.
In Daegu, where long-term unsold complexes have been piling up since last year as supply is pouring in, complexes offering ‘discount sales’ are lined up.
‘Duryu Star Hills’ in Naedang-dong, Seo-gu, Daegu started selling at a discount last October, with only 64 people subscribing to 195 households.
This complex offers a 10% discount from the existing pre-sale price, full interest-free support for interim payments, and 4 million won in congratulatory money and air purifiers only for first-come, first-served contracts.
‘Sijira On Private’ in Suseong-gu, Daegu is also promoting benefits worth 85 million won, including 70 million won in housing subsidy, interest-free interim payment, and free installation of 4 system air conditioners.
‘ePyeonhansesang Heyri’ in Paju City, ‘Eumseong Xi Central City’ in Eumseong-gun, Chungcheongbuk-do, and ‘Geojehan Shindeuhyu’ in Geoje-si, Gyeongsangnam-do are also providing full interest-free support for interim payments.
Seoul is no exception.
‘Cheonwang Station Moa Elga Treview’ in Oryu-dong, Guro-gu, Seoul, where unsold sales came out due to the pre-sale price set higher than that of nearby complexes, provides cash support of 30 million won, interest-free interim payment, free balcony extension, interest-free loan of up to 50 million won for down payment, etc. Even if you cancel, your deposit will be refunded.
Experts are concerned that the number of unsold units will increase in the future, while predicting that the situation for small and medium-sized construction companies will become more difficult.
Yoon Ji-hae, senior researcher at Real Estate R114, said, “More and more, demanders will choose complexes that have clear advantages over existing complexes as well as competitiveness in pre-sale prices.” It’s very likely not possible,” he said.