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Arrange a comfortable office at home, study – 10 new professions appear

Fear of technology is rising, life will be more chaotic – change your expectations

The local is the new global, the property is becoming more and more valuable

We hoped that in 2022 the coronavirus would no longer dominate our lives so much, but unfortunately, omicron is slowly and surely killing it. The fact that Bulgaria had a chance to celebrate Christmas without panic from the new, more contagious mutation, as has happened in many parts of the world, is in itself good news. He gave the much-needed sip of optimism that things are getting better.

And even if it doesn’t happen soon, as the pandemic scientists fear, it still manages to partially dispel the dark clouds that have hung over the last two years of our lives. And this is extremely important, as many observers of global trends predict that the sense of chaos and the resulting worries will continue to be leading in 2022.

Among them is Marian Salzman, vice president of global communications for tobacco giant Philip Morris International. She is known for her accurate analysis, as months before the world was stifled by the coronavirus, she predicts an increase in the “bunker mentality” as more people

feel the need

to hide

and prepare for potential existential threats. She now predicts record levels of unrest next year due to the spiraling chaos and complexity of the world, pressure on offices and schools to make dramatic changes to hybrid work and a growing fear of new technologies that violate privacy and lead to job losses. According to her, one of the biggest concerns of our era will be genetic interference and inequality – social and climate.

For most people, life and the world will only become more complex and chaotic. So we will have to reassess our expectations, accept that complexity is becoming the norm, and find a way to score points of calm and clarity as much as we can, points out Marian Salzman.

For some, it may be enough to just make changes to their home, especially for those who choose to continue working remotely for most of the work week. I think we will see the use of many more wallpapers because of the ease with which homeowners can change them themselves depending on their emotions. Current trends show that brighter patterns are being used, says David Steckel, a housing expert at the American home services site Thumbtack. According to his colleague Fari Uu, we are all much more aware of how the arrangement of furniture in a room and its aesthetics affect our energy and productivity.

He advises creating a workplace at home to allocate enough space and invest funds, as this increases motivation and contributes to greater concentration and productivity.

However, others will have to make much more significant changes in order to fit into the high-tech world in which the pandemic forced us to sink quickly. To change jobs, to start learning in their old age with the clear awareness that this will be the case until the end of their career. The World Economic Forum predicts that at least ten new professions will emerge in 2022, all of which will involve the use of high technology. Among them are various specialists in artificial intelligence, digital transformation, software and data analysis. With the mass penetration of computers in the labor process

however, it will disappear

the need for experts

in accounting,

on salary formation, communication with clients, postmen and secretarial work. In its analysis, the organization points out that it must stop dividing the professional path into academic period and career and make people their goal of lifelong learning, as this will bring them better prospects. It, in turn, needs to change its focus, with schools focusing on improving skills such as critical thinking, problem solving, process management and creativity. Students should be more independent in their learning, relying on more sources of information provided by digital platforms, and teachers should have a rather advisory role.

Only in this way will they be able to be ready for their future life, which is emerging to be dominated by online communication and artificial intelligence. Even in Bulgaria we are used to hearing how someone bought a robot to clean his home, but after Amazon recently launched its domestic assistant Astro, things seem predestined in terms of the aggressive entry of technology into lifestyles. .

This is the first multifunctional robot that, in addition to cleaning, monitors children and pets through a series of cameras. He can also act as a security guard at the house, as he recognizes whether a stranger has entered it and alerts.

If successful, certainly other manufacturers will focus on such home robots, as there are already developments for supervising the elderly or helping to prepare homework for students, writes Forbes magazine.

The American magazine also predicts that uncertainty will be a leading element in 2022, especially in terms of finances, and advises people to invest cautiously in various instruments, rather than putting all their eggs in one basket. Inflation will continue to be a key issue in the new year, says US investment adviser Brian Steevers. Its increase probably will increase the pressure on the real estate market, as more and more people believe that it is a good alternative to prevent the devaluation of their savings, which they keep in a bank. This will lead to further housing costs, and this is not good news for young people trying to get on the credit ladder for a first home.

If there is any reassurance for them in the forecasts for 2022, it is that their favorite social networks will become increasingly useful in offering information, communication channels and shopping. They are also expected to provide more and more intimate experiences, such as world influencers

be displaced by

local substitutions,

feeling better the moods and desires of the community. Therefore, digital marketing experts advise companies not to pay more to online stars, but to invest in celebrities from various fields who would like to present their products on the Internet, to develop an active connection to communicate with their customers via chat and eliminate any guesses from their sites. Customers are no longer willing to wait days and hours to get an answer. They want what they are looking for immediately, even in the middle of the night. In fact, 82% of them expect an answer to their question immediately and if they do not receive it, they quickly give up and turn to the competition, explains digital marketing expert Peter Rosler.

Traditional media will also have to increase their presence on social media if they want their content to reach more users, as it turns out that during the pandemic they have become a major source of information for many people. And no change is expected in this trend, especially after the loud promises of social media for more online experiences, more detailed focus on information that may be of interest to the user and less direct advertising.

The local is the new global and this is a trend that started before the coronavirus, but the pandemic added a new element to it. The Internet has created many opportunities to connect with the whole world – we can work from home, meet relatives in zoom and stream movies and series. Some of us started helping neighbors we didn’t even know before the lockdown. Sooner or later the world will create a new normality. People will regain the desire to go beyond the boundaries of the familiar environment and travel again. But with rising fuel prices, worries about climate change and the effects of the pandemic the hyperlocal way of life is becoming more and more attractive, predicts Marian Salzman, named one of the most influential trendsetters in the world.

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