Tinned Fish Rockets from Bodega Shelf to TikTok Sensation

Once relegated to the back of the pantry, tinned fish is experiencing a remarkable resurgence, fueled by social media buzz and a growing appreciation for its health benefits and convenience. What’s behind this sea change?

Social Media Drives Tinned Fish Renaissance

Tinned fish, long a convenient seafood option in many cultures, is now enjoying a stateside image makeover, thanks to TikTok. Consumer data indicates tinned fish popularity has surged 91% year-over-year on TikTok, driven by factors like attractive packaging from brands like Fishwife, and transparent ethical sourcing by companies such as Wild Planet and Barnacle Foods.

Nutritional Value of Tinned Fish

According to registered dietitian-nutritionist Lauren Manaker, tinned fish, which includes cooked seafood preserved in cans, retains the same nutritional benefits as fresh fish. High-quality protein, omega-3 fatty acids, minerals, and vitamins are abundant in tinned tuna, salmon, mackerel, sardines, and anchovies. Checking labels to avoid high sodium levels and added oils is essential.

Health Perks of Eating Tinned Fish

The benefits of tinned fish are numerous:

• Omega-3 Fatty Acids: Supports heart and brain health, reduces inflammation, and may improve mental wellbeing.
• High-Quality Protein: Aids in tissue repair and promotes satiety.
• Essential Nutrients: Contains minerals such as calcium, vitamin D, and selenium for bone health, thyroid support, and immune function.
• Convenience: No cooking required, making it an easy way to incorporate nutrients into your diet.
• Shelf Life: Long shelf life reduces food waste.
• Versatility: Complements various spices, herbs, and sauces.

Watch Out for These Downsides

Consumers should pay attention to sodium and oil content, especially those monitoring blood pressure or with heart conditions. Highly processed options can contain excessive fats, sugar, and sodium. Manaker also advises that tuna can have high mercury levels; brands like Safe Catch test for mercury. For pregnant individuals, the FDA recommends two to three servings of cooked fish weekly. A helpful tip from Manaker: remember the acronym SMASH (salmon, mackerel, anchovies, sardines, and herring) for fish that are rich in omega-3s and low in mercury.

Creative Ways to Enjoy Tinned Fish

Integrating tinned fish into your diet is simple. Manaker suggests enjoying it straight from the can as a snack or adding it to various recipes. “Tinned fish is incredibly versatile, so enjoy it however you like,” she says. “It can be eaten straight from the tin as a quick protein-packed snack or incorporated into recipes for added nutrition and flavor. Toss it into salads, mix it with whole grain pasta, spread it on whole grain crackers, or add it to soups and stews. The nutritional benefits remain the same, so it really depends on your taste and routine.”

Incorporate it into salads, pasta, or crackers. According to a recent report by the Environmental Defense Fund, sustainably sourced tinned seafood can have a lower carbon footprint than some fresh options (EDF 2023).