Are M&M figures too “woke”? Characters disappear from commercials after criticism from conservative corner in the US

In short: what is “woke”? Woke is a term from African-American culture, derived from “awakening”. Literally that means: you wake up, your consciousness is sharpened. The African-American community was proud of that term. She had to stop playing second fiddle, she wouldn’t put up with racism anymore.

The term woke also crops up around other major issues, such as climate change, or other minorities who have been ridiculed, excluded, or discriminated against, for example on the basis of their sexual orientation or gender identity. If you put that together, you have the points of attention of the woke community.

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