David Beckham’s Honey-Infused Fruit Snacks Buzz With Mixed Reviews

Do BEEUP gummies offer a guilt-free treat, or are they just another sugary indulgence?

David Beckham, celebrated for his soccer prowess, has ventured into the snack industry with BEEUP, honey-based fruit gummies designed for active kids. Do these treats deliver on their promise of a healthy, honey-powered boost, or do they miss the mark?

Snack Overview

Inspired by **Beckham’s** passion for beekeeping, BEEUP gummies aim to “harness honey’s superfood power” in flavors like Very Berry, Tropical Mix, and Sour Watermelon, according to a recent press release. But are these gummies a truly healthy option?

Despite the honey infusion, the snacks’ actual nutritional value has been called into question.

Cut Staff Taste Test

Here’s what some of the staff thought after sampling the new snack.

“So yummy, but first ingredient is sugar, second is honey, so like … is it dessert?” —Brooke LaMantia, editorial assistant

Lucia Tonelli, head of social, noted, “These have the flavor of sour watermelon … just without any actual sourness. I guess whatever tongue-eroding sugar they use for Sour Patch Kids isn’t natural enough for these gummies.”

Emily Liebert, writer, said, “They remind me vaguely of drinking Kool-Aid at the community pool in the ’90s, which is an altogether happy memory, so thank you for that, David. The gelatin is pretty sticky, but again, prying fruit-snack sludge off your back molars is a quintessential summertime activity. Would eat more, begrudgingly.”

According to EJ Dickson, senior writer, “The Tropical Mix flavor tastes like a piña colada that someone would serve you at a mid all-inclusive in the U.S. Virgin Islands, which is very much intended as a compliment.”

Some found the “sour” marketing misleading. Julia Reinstein, morning blogger, said, “If these weren’t marketed as sour, I’d have no idea they’re supposed to be.”

“Definitely not as good as Sour Patch Watermelon, but I still found these pretty fun to snack on. The texture is weirdly satisfying,” remarked Erica Schwiegershausen, senior writer.

Carol Lee, beauty writer, commented, “I like the flavor, but dentists would hate these. Would eat these if I was desperate for a sugar fix at 2 p.m. on a Wednesday. Which is me right now.”

Amy Rose Spiegel, features editor, said, “There is a diva bee in Oakleys on the box. This is so sweet that it’s making me feel high, and I’m talking loudly and too much among my colleagues pre-meeting. Love this.”

Healthier Alternatives?

While BEEUP aims to offer a better-for-you snack option, it’s important to remember that moderation is key. According to the CDC, children aged 2-18 should consume less than 25 grams of added sugar per day (CDC). Parents should carefully examine nutrition labels to make informed choices.