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Apple: win in premium, date your ARs and prepare for results

Apple just checked what’s next being the king of kings in the global premium segment with his iPhone. That innate ability of the company that Steve Jobs co-founded maintains its imprint because, whoever tries his products, it seems that he cannot leave them.

According to Cointerpoint Research, the latest data for April that has just been released places different iPhone models as the best sellers in the top four places. And those 4 have specifically represented 89% of its total sales in a month, ahead as we see of its great competitors, the Korean Samsung. And models with 5G are still on the rise.

Apple sales of its iPhone modelsApple sales of its iPhone models

And there is already a date the table for Apple Glasses or Apple AR. At least tentative on the market. January 2023. Apple specialist Ming-Chi Kuo seems to have advanced that date for the augmented reality device that the technology firm is preparing. And consider from Cupertino, lor that its CEO Tim Cook has expressed several times that augmented reality o AR can be as big an idea as the smartphone.

His latest statements to Daily China USA indicate his enthusiasm for this AR with the idea of ​​putting humanity at the center, while considering that the first steps of how this technology will evolve are still being taken. But be warned, stay tuned…and you’ll see what we have to offer.

In its price graph, however, it is evident that the value follows the market bias in this recently started second half of the year, with an eye on, as we will now see in the results that will be known, of its third fiscal quarter, on July 28, as confirmed this week. Quarterly while, so far this year, the cut reaches 21.6% for the value.

Apple is slightly positive in the last week with negligible gains of 0.7%. In the last month it yields almost 8% with falls of 20.2% per year.

Apple annual stock price Apple annual stock price

In fact, given the economic situation, uncertainty and volatility, since the arrival of Covid-19, Apple does not present future guidesbut the market consensus for those third-quarter results is down 7.5%. In their earnings per share 25 of 44 Wall Street analysts, according to Seeking Alpha, their forecasts have been lowered. And it is that problems such as paralyzed production at certain times of the quarter in China due to its elevated Covid Zero policy they may have made a dent in revenue.

In fact, the latest JPMorgan report indicates that delivery times have been improving in mid-June, especially in MAC and iPad before the reopening of China, although the truth is that they consider that, in the case of the iPhone, they have sudo inferior. According to Morgan Stanley, the waiting time for buying an iPad has been reduced by 1 day to 14 days to have it. To a greater extent, the delivery time for a Mac Book Pro M1 has been reduced from 62 to 56 days.

As for recommendations from TipRanks of the 27 analysts who follow the value, 21 choose to buy its shares and 6 to keep them in their portfolio. As for its average target price, it reaches 185 dollars per sharegiving it a margin of improvement of 33%.

Apple recommendations and target price over value Apple recommendations and target price over value

From Evercore ISI they have just cut the perspectives on the target price of the value of 210 dollars at the present 180 per share with a recommendation to overweight its shares in the market that does not change. His analyst Amit Daryanani sees him as increasingly bearish on the stock for multiple reasons.

He claims that during the 2008 financial crisis Apple was still in growth mode, at the beginning of the smartphone revolution so the drop in revenue with a recession now it would in all likelihood be more severe than what happened then.

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