The corona virus pandemic could delay Apple’s planned launch of new models.
As the Nikkei Asian Review reports citing informed individuals, Californians are considering postponing their latest 5G iPhone. Originally, the new device was to be launched in September. Management discussed such a measure internally because there are also problems in the global supply chain due to the crisis.
“But apart from the bottlenecks in the supply chain, Apple is concerned that the current situation has spiked customers’ desire to buy a new iPhone,” said an informed person. Apple’s first 5G-capable device had to become a bestseller, since the group lagged behind its competitors Samsung Electronics and Huawei Technologies. The two rivals already have 5G-capable devices at the start.
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At the beginning of the year, Apple had set itself high goals and instructed its suppliers to prepare to be able to manufacture up to 100 million devices in 2020, which are to be launched in four different designs, the newspaper said.
Now Apple is watching developments in the United States and Europe, the Group’s two largest markets, very closely and will then see whether a shift is necessary. A large number of employees at Apple headquarters are currently working from home indefinitely. The California governor had imposed a curfew. An informant said Apple would probably not make a decision until the order was lifted. Another person familiar with the situation told the newspaper that Apple would make a final decision in May at the latest. The suppliers have not yet been officially informed about a possible change in the production schedule.
Apple did not want to comment on the matter, according to the Nikkei Asian Review.
In trading on the Nasdaq, the Apple share is up 2.88 percent to $ 252.60.
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