Explain how to promote greater value creation
With the arrival of International Disability Day on December 3, Apple has previously used a special tribute video to show how the accessibility features it has created can achieve assisting effects in the daily lives of people with disabilities and at the same time help them play a greater role creativity.
Apple has worked hard to improve iPhone, iPad and Mac in the pastAccessibility designso that people with disabilities can use its products easily, and will not restrict their rights to use products due to obstacles and defects, and even make life more convenient with Apple products.
For example, through the visual assistance function, the iPhone can read the description narration or use the magnifying glass to assist the inspection, and even be used to identify whether there is a door ahead, and cooperate with the function of description of image recognition, so that blind users can use the iPhone as if it were their “eye”.
It includes the touch assist function on the iPhone, voice control and tracking head movements and facial expressions to replace the cursor control mode on the Mac. As for the iPhone sound recognition function and notification function of the vibrations of the Apple Watch, it can also As the “ears” of users with hearing impairments.
Other auxiliary functions include the ability to read the selected text range on the iPad and even assist in the operation of mobile phone functions via Siri or operate the camera shutter on the iPhone and Apple Watch with voice control.
As for the video released this time, Apple uses the assistive features of Apple products to reduce obstacles in life through 7 different people with disabilities over the course of a day.
The song “I am the Greatest” in the film interprets the lyrics, and is even more derived from the speech of the legendary American boxer Muhammad Ali, and uses his classic quotes as the main axis of the song. The soundtrack is performed by an all-girl group Australian local music Marliya Choir. Produced by Spinifex Gum, it features improvisation by Juilliard-trained jazz pianist Matthew Whitaker and additional production by self-proclaimed “Disability Disco innovator” Cola Boyy (real name Matthew Urango).
