Samsung currently controls 23 percent of the global market, a year-on-year increase of 32 percent. He succeeded mainly thanks to a very wide range of devices – in the portfolio of the South Korean electronic giant we can find cheap phones for a few thousand crowns, but also top devices with a price tag in the tens of thousands.
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Earlier this year, Samsung introduced a successful line of premium phones with the letter S in the name. Last month, Áčka, which attracts with an interesting price / performance ratio.
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Samsung Galaxy S21
Photo: manufacturer’s archive
Samsung Introduces Galaxy A Series Smartphones (2021)
Video: manufacturer’s archive
Sales also grew year-on-year at Apple, by 44%. Although the American company has expanded its offer with the iPhone 12, it is not nearly as wide as with Samsung. Due to their price, devices with the delicious apple logo are basically aimed only at demanding users. Apple thus gained a 17 percent market share.
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This was followed closely by Chinese Xiaomi (15%). Oppo and Vivo shared fourth and fifth place, both with an 11% share.
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Introducing the Apple iPhone 12 smartphone
Video: manufacturer’s archive
Introducing the Apple iPhone 12 Pro smartphone
Video: manufacturer’s archive
People postponed shopping
Analysts pointed out that smartphone sales rose 24 percent year on year to 340 million in the first quarter of this year. According to them, the people are catching up with the postponed purchases from last year, when the entire mobile business slowed down significantly due to the coronavirus pandemic, the AFP agency quoted.
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Strategy Analytics also notes that 5G networks are expanding very rapidly in China, and as a result, the demand for smartphones that can work with the fifth generation of mobile networks – ie faster internet – is growing.
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“5G devices can be found in various price categories. And virtually all of them saw sensational growth in China last quarter, ”said Linda Sui, an analyst at Strategy Analytics.
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She emphasized that a similar trend awaits the rest of the world, where 5G networks will also gradually expand.
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He only fears that manufacturers will have to slow down the supply of new devices due to a shortage of semiconductors. In that case, there would be a shortage in the smartphone market and sales would probably fall sharply.
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