In June, there were rumors that Apple is bidding for streaming rights to the American football league NFL. Now write Puck that the company is the tipped winner, but that the price is close to SEK 30 billion and not 20 as previous rumors have said.
And Apple’s desire to spend on sports rights has not ended there. Puck mentions that both Apple and Amazon are considering bidding for the American streaming rights to the UEFA Champions League, which is expected to go for SEK 20-25 billion over six years.
What speaks against is that Apple has so far released everything on Apple TV Plus globally to all customers. This applies, for example, to the latest investment in Major League Soccer, which will be released as an additional subscription globally.