As happens from time to time, Apple defends its logo against a third party who is inspired by it. This time, it is the manufacturer of water bottles named Georgette LLC who is targeted. Its logo represents an entire apple, but with a stylized shape reminiscent of the one imagined in Cupertino, especially for its leaf in the same direction.
The complaint filed with the US trademark office details the similarities between the two logos. Apple is not at its first such action, very far from it. The company readily takes aim at anyone who draws logos close to its own, even if the resemblance is sometimes blurred. We remember in particular this Luxembourg restaurant which used an apple that looked nothing like Apple’s, but which had been attacked anyway:
Other equally strange cases have been identified over the years:
Lately, the company has even gone so far as to attack a logo in the shape of… pear! This affair revealed that Apple is particularly attentive to the shape of the symbolized leaf and it must be recognized that Georgette’s is identical, as the superposition shows it well.
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