Apple is postponing a change to its privacy policy. Advertisers fear that the change will lead to a significant drop in sales. By postponing the change, Apple wants to give developers more time to meet the new commitments.
Apps with ads that capture user data must explicitly consent to user queries from iOS 14 onwards. With this question, developers can explain why they want to record this data.
It is expected that many users will not give this permission, which means that advertisers will receive less data. Facebook, among others, fears that the income from advertisements on the iOS platform will drop sharply as a result.
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