Apple Targets September 12th for iPhone 17 Pre-Orders, Launch Expected september 19th
CUPERTINO, CA – August 7, 2024 – Apple is widely expected to announce the iPhone 17 lineup next week, with pre-orders slated to begin friday, September 12th, according to industry analysis. The official launch and availability in stores are currently projected for Friday, September 19th. These dates align with Apple’s established pattern for iPhone releases, though the exact announcement date remains unconfirmed as of today.
This prediction, based on established Apple release cycles, comes as anticipation builds for the next generation of iPhones. While details remain under wraps until the official keynote – expected to be held at Apple park in Cupertino – the timing of pre-orders and release provides a crucial roadmap for consumers and retailers alike.
Understanding the iPhone Release Timeline
Apple typically follows a predictable schedule for unveiling, pre-ordering, and releasing its flagship iPhones. the keynote event, where the new models are revealed, traditionally occurs in the first half of September. Following the announcement, pre-orders usually open the following friday. The actual release date then falls the subsequent Friday, allowing for shipping and in-store preparation.
This year’s projected timeline adheres to that pattern. Even if the announcement is shifted by a day or two within the same week, the pre-order date is expected to remain September 12th. Pre-orders are anticipated to begin at 5 a.m. Pacific Time (8 a.m. Eastern, 1 p.m. U.K.). Apple has,in recent years,allowed customers to initiate the purchase process the night before pre-orders officially open,adding their desired model,color,and storage configuration to their shopping bag for a faster checkout experience.
Historical Release Variations & Potential for Staggered Availability
It’s important to note that Apple has occasionally deviated from a simultaneous release for all iPhone models. In 2018, the iPhone XS and XS Max were released on one date, while the iPhone XR followed weeks later due to production complexities related to its Liquid retina Display and five color options. Similarly, the iPhone 12 mini and iPhone 12 Pro Max launched approximately three weeks after the initial iPhone 12 and iPhone 12 pro release. This suggests that while all models will likely be announced together, availability could be staggered depending on manufacturing and supply chain factors.
Review Embargo & Media Access
Media outlets receiving review units of the iPhone 17 will likely be subject to an embargo, preventing publication of full reviews until one day before the official release. Based on past practice, this embargo lift is expected to occur on either Tuesday, September 16th, or Wednesday, September 17th, typically at 6 a.m. Pacific Time (9 a.m. Eastern, 2 p.m. U.K.). This allows Apple to control the narrative surrounding the launch and ensures a coordinated release of information.
