Next week Apple Fitness + debut planned in Australia, Canada, Ireland, New Zealand, the United Kingdom and the United States. Y It will do it hand in hand with iOS 14.3, as well as the rest of the corresponding operating systems. In Fast Company They have interviewed their manager, Jay Blahnik, to find out first-hand what the company thinks about this new service.
Apple Fitness + is an “iteration” of all previous work
We think this is an iteration of the things we’ve been doing since the beginning, which is trying to make it easier to motivate and inspire people to be more active and fit, so it fits there.
Jay Blahnik worked as a consultant and athlete for Nike for 18 years. He was instrumental in the launch of Nike + Running, the largest digital community in running of the world. You are now at Apple, where it entered 2013 before the launch of the Apple Watch in 2015. All that experience has been transferred to this new platform.
Apple Fitness + seeks, according to the interview, to serve both advanced users and complete novices. To do this, they use what Blahnik calls “modifiers”: monitors who exercise more during the same session. light than the main monitor. Too we will find sessions of 10 or 20 minutes for beginners, where a monitor guides you on how to do the different exercises.
One of the things we’ve always heard is that training is hard on people. If you are a beginner, it is hard because you don’t know what to do, you don’t know where to start or maybe you are not in shape and going to a gym is committing … too much being a newbie.
The executive says Apple has always wanted exercising to be a better experience for everyone. Specially for Apple Watch users, a device that is necessary to be able to use the service. Apple Fitness + arrives just after months of a pandemic that has confined us, a perfect time to get in shape at home. Although Jeff Williams already said that the new service was devised before of the coronavirus hitting around the world.
Recommendations as a form of motivation
In the article they explain how one of the keys to the exercise is perseverance, obviously. And for this, Apple Fitness + seeks to get rid of barriers that may be an obstacle at the time of starting. With the rise of online sessions, it’s easy for a new service to end up with hundreds of classes. And, from the looks of it, Apple Fitness + will soon have thousands of them.
Our internal mantra is that we didn’t want people to stick around 20 minutes just to find a 20 minute workout. So we’ve done really smart things to make it really simple to get you to your next best workout.
Thus, the app learns from our initial use to offer you new sessions the next time you train. It also takes into account what you do outside of this app, since if you are going to run outdoors, can offer you to run on a treadmill next time. Of course, it detects what type of workouts we like to recommend the same ones but with different trainers.
Reducing the time it takes to start a training is key to use frequently and stay subscribed to the service
In the app we will find a menu where we choose duration, training, type of music and coach. By choosing these parameters, the exercises that match them will be filtered. Thus, starting a workout is very fast.
For those who use services like Apple Music or the Apple TV app, these types of recommendations will be very familiar. The company is determined to reduce the time it takes us to choose a song, album, series, movie and, now, training. That is because faced with a virtually infinite offer, it is increasingly difficult to choose without someone recommending something that fits your tastes and needs. In this way, you promote the use of the service and reduce unsubscriptions.