[연합시민의소리]The Korea Sports Association (Chairman Ki-heung Lee) has distributed the guidelines for uniforms and equipment and appeared in advertisements for the Korean national team participating in the 32nd Tokyo Olympics and the 24th Beijing Winter Olympics.
In February 2020, in accordance with the decision of the International Olympic Committee (IOC) to partially expand the scope of commercial activities of the participants so that the Olympic participants can increase their personal financial independence and improve the training environment, the Korean Sports Association will change the guidelines. Tea has been distributed. Previously, only official sponsors were allowed to appear in advertisements by Olympic participants (including athletes, leaders, officials, etc.), but only when prior approval was obtained, it was changed to appear in advertisements by non-sponsors during the Olympics.
However, the Tokyo Olympic Games were postponed, and the IOC guidelines included not only the Tokyo Olympics but also the Beijing Winter Olympics, and the Korean Sports Association revised the squad guidelines and distributed them for the second time.
According to the guideline change, the Olympic participants must obtain prior approval only during the Olympic period set by the IOC (Tokyo Olympic Games: July 13-August 10, 2021, Beijing Winter Olympic Games: January 27-2, 2022) May 22nd), you can appear in generic advertising of non-sponsored companies.
In addition, you can post a thank you message to individual sponsors through your own SNS only once during the Olympics. Non-sponsors who wish to obtain prior approval must submit an application for approval to the Korean Sports Association by April 7 for the Tokyo Olympic Games and October 22 for the Beijing Winter Olympic Games.
Official sponsors may use national athletes participating in the Olympic Games in advertisements regardless of the period. The Korea Sports Association plans to announce the recruitment of official sponsors to support the Korean national team for four years (2021-2024), including the 2020 Tokyo Olympics, 2022 Beijing Winter Olympics, and 2024 Paris Olympics, through the website in March. .
On the other hand, the second distribution of the advertisements for the national athletes participating in the Olympics and the full text of uniforms and equipment guidelines are available on the Korea Sports Association websitewww.sports.or.kr).
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