Petr Sagan’s collaboration with the Italian sportswear brand Sportful continues. And not anything. He signed a contract with the company for another 10 years.
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Photo: DAVID STOCKMAN / AFP / Profimedia
Peter Sagan na Tour de France 2021.
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At the time of its expiration, the Slovak star will be 42 years old.
As Cyclingnews has pointed out, personal sponsorship agreements are common to cycling stars, but none of them contain such long-term commitments.
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“Our relationship with Peter has always been human first and then professional,” said company owner Dario Cremonese. He expressed feelings of long-term cooperation in words – pride and privilege.
His statement is confirmed by a video in which both parties announced the continuation of the partnership. In a humorous spot, Sagan also became a storekeeper:
The merger of Sagan and Sportful began in 2015 at the time of the transfer of the Slovak to the Tinkoff-Saxo team.
Sportful also became the supplier of cycling clothing for Sagan’s next place of work – the Bora-Hansgrohe stable – two years later, and the same step will be taken this time during his engagement with TotalEnergies.
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“I am very happy and proud to be able to continue to be part of the Sportful family.
The relationship that has developed with the Cremonese family in recent years, and especially with Dario and Alessio, goes beyond sports and sports outcomes, ”said Sagan.
According to him, the company always showed him that she trusted him. The Žilina citizen also presented his own collection of leisure clothes.
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The three-time world champion also has a lucrative contract with the bicycle manufacturer Specialized, and next season cyclists TotalEnergies will ride them.
Another company associated with Sagan will become a supplier of glasses – 100%.
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