For their communication strategy, companies today can no longer do without video. This is the essential format on websites and social networks. A post that includes a video generates 30% more interactions* and twice as many shares than a simple photo. It is therefore important for professionals to understand how to use video to their advantage.
Video, the ideal medium for corporate communication
If video is so relevant to business, it’s mostly because it allows it convey all the desired messages clearly and quickly. With a well-made video you can transmit information, present a business or arouse envy in less than a minute.
A good company presentation video it is a good defined on several levels. Allows you to highlight company brand image and to advertise items important (results, turnover, objectives, etc.) in a dynamic way. The video medium is above all an effective marketing tool and rentable if used well.
Faster to assimilate than a text, but also more lively and captivating for the public, video is the most complete form available to companies to respond to their communication needs. The demonstration by image remains the most effective solution to promote a product. A study by Wyzowl in 2020 proved this 85% of marketers have used video as a communication tool for this reason.
Easily create your videos
Without prior knowledge in this area, it can seem daunting to create quality corporate videos. There is however video editing tools dedicated to corporate communication that will greatly simplify your work.
“Our online video creation solution enables thousands of communications and marketing teams to create professional-quality videos, in minutes, to deliver messages that engage their target audience. Its simple and intuitive operation allows you to design eye-catching videos. says one of PlayPlay’s managers.
Important elements for a successful video
To be effective, an engaging video must take into account some strong precepts. The simplicity of the form is an asset in a short video. One video less than 30 seconds will be seen in full by 85% of the audience on social networks, while this figure drops to 50% for a video longer than 2 minutes. Animated images with colorful backgrounds and eye-catching messages will make a real impact. A video allows you to convey a message about the company’s values, but also about emotions.
For the creation of a video for social networks, animated infographics that are quick and easy to read are a playful choice to recommend. A good hook and some figures and highlights can enrich your video presentation. For the sake of authenticity, images shot on company premises are always prized for the feeling of closeness which they provide.
Able to capture the audience’s attention, a well-designed presentation video is a guarantee of dynamism and effectiveness in conveying a message. Companies today have every interest in taking care of their communication by relying on high-performance video creation platforms that offer the possibility of advantageously combining form and content.
* https://s1.edi-static.fr/Img/INFOGRAPHIE/2020/6/350072/Video-social-media-chiffres-retenir-2020-F.jpg
(Photo credit: iStock)
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