Since Monday, February 22, a new entertainment portal, belonging to the Group Latest News, offers in a different way the news related to the world of entertainment, both nationally and internationally.
Is about Chévere (www.chevere.life), a website dedicated solely to the world of entertainment, which is under the leadership of José Gabriel Díaz, as editorial director.
“Since last year we have been working on the idea of bringing the Chévere page, from the ÚN form, to the web. In December they called me and suggested that I work on the project, with the intention of giving more space to entertainment, but with a portal away from gossip, ”said Díaz.
He was in charge of designing the project of the page, with the idea that it be managed by sections. Currently, it has nine sections, which also address topics such as fashion and technology related to entertainment, streaming programming, celebrities, having Hollywood and its protagonists, recommendations, musical news and a section in which the extensive archive will be dusted newspaper graph.
Díaz pointed out that in addition to being, as required by the dynamics of a web page, on top of the news, “there are also interviews and daily special works in greater depth. It is not just announcing what is on social networks, but what is behind it ”.
In addition to the news dynamics, the page absorbed the columnists who publish daily in the print edition of Chévere. That is to say, Álvaro “Cuchillo” Durán (The Golden Years / Long Live the Bagpipes), Alfredo Cisneros (Creole Point), Lil Rodríguez (La cota Lil) and Orlando Suárez (El Mago de Os). In addition, Díaz himself opens with Cinescape and this writer with So I Tell You.
Díaz explained that the portal’s focus will be on entertainment as a whole. “Our next step will be to give our visitors the possibility to play, interact with him. “Our idea is that people find entertainment in its many facets. Not only in knowing what artists do. Being entertained is not just entertainment, but entertaining. We want to be a useful window during the pandemic we are experiencing ”, he assured.
–
All public.
Chévere will accommodate important national and international information generated in film, radio, television, music and theater. From news to interviews, through reviews of shows, recommendations of titles from the big screen to coverage of awards shows, such as the Golden Globe that will be this Sunday. “We want it to become an attractive site to find out what is live and streaming to entertain yourself. We are distant from other media, because we want to cover a wider audience. We not only want to reach the young, but also the most adult. Therefore, we respect the language in the content. We want to approach that audience with a more polished language and deeper information, “he said.
The colors that were used in the design of the page are reminiscent of those used with the printed Chévere. “It is a project that has been worked on with great care. The details were taken care of, it is given another air visually and it is constantly updated ”, he explained.
The strength of networks
Four editors coordinated by Sonia Hernández and Karen Ramírez, and a community manager, make up the staff behind Chévere in its web version at this start of operations.
In this first stage, social networks will be important to promote the project. On all platforms, Twitter, Instagram and Facebook, accounts are managed thanks to the user @chevereun. “We want to complement each other. We do not intend to compete with each other, nor do we pretend that we are not related. This is a team effort ”, commented Díaz.
Although there is no date, it is planned for the future to include elements such as the podcast and own audiovisual productions. “This is going to be given by both the development of the portal and the acceptance it has.”
–
