Among the “small shareholders” of Cowboy, the last fundraising leaves a bitter taste

The recent fundraising of 23 million euros communicated by the Brussels start-up makes some teeth cringe. Wrongly, retorts the CEO of Cowboy, Adrien Roose.

Adrien Roose is about to take off for a vacation he has been craving, most likely, for a long time. For three years now, the co-founder and CEO of the Brussels start-up Cowboy has worked hard, with his two partners (Tanguy Goretti and Karim Slaoui), to create “the ideal means of transport for the city of tomorrow”. It is, in this case, a connected electric bicycle, with a very neat design, which “young urbanites” adore.

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