Amazon Launches #NotJustForTheShow and #ProudToBe Pride Campaigns to Celebrate 2ELGBTQ+ Community Throughout the Year

“Amazon has given me a once-in-a-lifetime opportunity to help shape how we celebrate queer employees, not just during Pride, but throughout the rest of the year,” said Derek Hooey, president of Glamazon, Amazon’s resource group for 2ELGBTQ+ employees. “The activities planned as part of the #ProudToBe 2023 campaign clearly reflect our feeling, namely that the authenticity of our employees influences the way they act. »

“The #NotJustForTheShow campaign will mark Prime Video’s commitment to being a platform that speaks to the voices of queer people, both during the Month of the pride only after,” said Magda Grace, responsible for Prime Video Canada. “We want to redirect the focus of our content to 2SLGBTQ+ people at Canada, to make their voices heard and amplified, and to enable them to explain what representing their community in television and film means to them. »

The #NotJustForTheShow Pride Campaign
On launch day, Prime Video will release a video explaining what the words #NotJustForTheShow mean for this Amazon service. The campaign is run in partnership with Canadian queer-identifying influencers, including Kairyn Potts, Michelle Osbourne, Aly Patel, Stephen Covic, Haley Robinson, Hugo Filipe, Gabriel Paquette et Alex Pollard, who will present their personal stories and perspectives regarding the portrayal of 2SLGBTQ+ people in television and film. After the launch, posters and advertising messages dotted along the route of the Pride of Toronto will feature posts from 2ELGBTQ+ influencers.

In June, Prime Video will launch the #NotJustForTheShow campaign, which will continue beyond the Month of the pride so that the voices of 2SLGBTQ+ people are heard and amplified. This will be implemented during several immersive experiences at Toronto. The campaign will also allow 2ELGBTQ+ youth to tell their stories, which it will amplify across Prime Video channels by offering the opportunity for users to submit content about representation. During the Pride Parade in Toronto, Prime Video’s parade float will stream moments from 2ELGBTQ+ shows available on Prime Video, in addition to featuring a giant kiss-camera that will show people in the crowd recreating the scenes in question. On June 23, Prime Video will host the festive outdoor viewing of the first episode of season two of the series Lake at College Park in Toronto (near Yonge Street and College Street), which will be attended by Jordan Gavarisone of the stars of the show.

The #NotJustForTheShow campaign will also occupy one of Branded Cities’ (North America’s leading outdoor advertising company) digital and animated billboards for 24 hours at Yonge-Dundas Square. There will appear the aforementioned influencers, who will exhibit in the very heart of downtown Toronto their views on television and film representation.

The #ProudtoBe Pride Campaign
To celebrate the 2ELGBTQ+ community and the talent of Amazonians, Amazon Canada is hosting a visual arts contest that encourages employees to submit artwork that demonstrates their pride in showing their most authentic side at work. Participants will highlight how pride empowers them to affirm their own identity, break with societal expectations and norms, take their place in a community, and discover their means of self-expression. the most authentic. Through a partnership with Pride Toronto and the curator Mark Mena CruzPresident of the Oleos & Canvas Gallery, the works of the 12 finalists will be displayed in an exhibition and will appear on the Amazon Canada float during the Pride of Toronto. In addition to displaying these works, Oleos & Canvas is proud to provide a showcase for new queer artists from Cubaas Liliana Cortina Rosabalas well as to allies such as zaida del rio. The winning entry will also be displayed on the big digital screen in the iconic Yonge-Dundas Square in Torontoas well as a national media campaign in the magazine Exclaim!. And to continue nurturing 2ELGBTQ+ students and emerging talent, Glamazon will donate $5,000 to OCAD University.

AT Toronto, Amazon Canada has come out in support of Pride Toronto by preparing 6,000 boxes of donated items for at-risk 2SLGBTQ+ people in the Greater Toronto. Throughout the Month of the Pride, Amazon Canada will also participate in local Pride festivals and parades in TorontoMontréal, Edmonton, Calgary, Ottawa et Vancouver. Up to 400 Amazon employees will take part in the Pride Parade Toronto 2023.

Amazon Canada’s support of the 2ELGBTQ+ community will continue after the 2019 festivities, however. Month of the pride, starting in July. AT TorontoThe 519 Community Center will receive $5,000 and items throughout the year to implement its support programs, while in Montreal, Prime Video and Glamazon will donate to the Montreal LGBTQ+ Community Center a $5,000 donation, as well as licenses that will allow the establishment to broadcast Prime video content for a year on the occasion of its queer movie nights.

Amazon is proud to support Glamazon, its employee resource group, which helps make Amazon a great place to work by educating and educating employees about the 2ELGBTQ+ community and its possibilities. The members of the group are indeed dedicated to mentoring their colleagues (both 2SLGBTQ+ and allies) and to fostering diversity, equity and inclusion. Additionally, Amazon is making itself more visible to the broader 2ELGBTQ+ community by sponsoring Pride-related events and activities around the world. Glamazon’s Canadian chapters, for their part, have been proud to celebrate Pride and participate in Pride festivals across the country for over a decade.

Prime members will be able to watch all episodes of the series Lake anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV Stick, Fire tablets and Apple TV, as well as online. Using the Prime Video app, Prime members can download episodes to their mobile device or tablet and watch them offline anywhere at no additional cost. Available at Canada, Prime Video is included at no extra cost with any Prime subscription, which costs just CA$99/year or CA$9.99/month (plus applicable taxes). For more information, new customers can consult the www.primevideo.com and sign up for a 30-day free trial.

About Prime Video
Prime Video is just one of the many shopping, savings and entertainment services included with a Prime membership. Subscribers also get fast, free shipping on millions of eligible items with Prime on Amazon.ca, super-fast deliveries, unlimited photo storage, exclusive offers and discounts, and access commercial-free music, books and games. To sign up for Amazon Prime or take advantage of a 30-day free trial, go to amazon.ca/prime.

• With Prime subscription: Watch movies, TV series, news, award-winning Amazon Original productions and other exclusives.
• Enjoy successes such as Citadel, The Lord of the Rings: The Rings of Power, Jack Ryan de Tom Clancy, The Boys and many others.
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• Enhanced experiences: Get the most out of every watch with compatible content 4K Ultra HD and HDR (High Dynamic Range). Go behind the scenes of your favorite series and movies with exclusive X-Ray access, powered by IMDb.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon aspires to be the most customer-centric company, the best employer in the world, and the safest place to work on Earth. Online Customer Reviews, 1-Click Shopping, Personalized Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Options, Fire Tablets, Fire TV, Amazon Echo, Alexa, Technology Just Walk Out, Amazon Studios and The Climate Pledge are among the many innovations from Amazon.

For more information: Amazon.com, Inc., Media Line, [email protected], www.amazon.com/pr

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