DECRYPTION – In quick succession, the group founded by Jeff Bezos acquired the MGM studios, but also the rights to world series and finally sports rights. A giant that is beginning to overshadow Netflix and Disney.
To consolidate its dominance in online commerce, Amazon is building a jack-of-all-trades empire. In the midst of a pandemic, this hybrid model is showing a growth rate of over 40%. It is based, among other things, on a media center which must be increasingly diversified, if it is to stand up to specialized giants such as Disney, Netflix or the future Discovery-WarnerMedia ensemble.
Apple has thought about it. Amazon does this by becoming the first digital giant to afford a historic Hollywood studio, MGM, for $ 8.45 billion. An investment that makes noise but remains modest in view of the 1600 billion dollars of capitalization of the group. The sum represents less than the 11 billion that it spends each year on its own productions.
The buyer is confident in the green light from the anti-trust services of the Department of Justice. The latter are trying to put together a case to show that Amazon is abusing its dominant position. But they will hardly be able to prove
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