–
Amazon changed its logo on the e-shop in January. From the original shopping cart to a box with blue adhesive tape, but still with a typical Amazonian smile. But some users on social networks have pointed out that the new logo looks like Hitler. Amazon modified it quite quickly to make it a little less similar to Adolf.
According to Amazon, the original version appeared in only a few countries as part of A / B testing. The new modified logo now has a blue ribbon folded instead of torn, so that even people with a great imagination should perhaps no longer see a mustache in it. The choice of mustard color did not help in any way.
While there are not many similar comments, a company like Amazon certainly does not want to be associated with anything similar, even to a small extent. That’s why she modified her new logo. However, the narrow mustache is already so “iconic” that anything of a similar shape in some people associates this unsuccessful German painter.
lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u
— alex hern (@alexhern) March 1, 2021
source: bbc, creativebloq
Amazon changed its new logo after criticizing it for looking like Hitler
Rate this article! 4 (80%) 8 votes —
–
–
