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Alfa Romeo Giulia will become hybrid but it is not enough. The farewell is near

Strongly desired by Sergio Marchionne, the Alfa Romeo Giulia he had to lead the redemption and rebirth of the FCA brand, and finally battle with the equal German segment. After an interesting start to sales, probably thanks to many waiting “alfisti”, the Giulia was no longer able to reconfirm itself, with a drastic drop in sales in recent years, with a 2019 closed at less than 20,000 units, combining sales from Europe and the United States.

It goes without saying that the Covid-19 emergency has made things even more difficult for 2020, thus leaving the fate of the Giulia hanging by a thread. Except for sensational reverse gear, a restyle should arrive in 2021, but what can we really expect?

After the announced increase in synergies between FCA and the PSA Group, in view of the imminent genesis of Stellantis, it is difficult to imagine that Fiat Chrysler could gamble too much on a new Giulia. It is very likely that the Giulia can too receive electrified motors as a dowry, maybe just with a simple one Mild Hybrid, so as to attract new potential customers, but would this novelty be enough?

Despite the many stylistic awards, as well as those on driving dynamics, Giulia has always lacked that half step to really compete with the Teutonic cars, even superior for fittings, interiors and technology.

Several experts in the sector therefore seem to agree in considering the Giulia now on the avenue of sunset, with the restyle as the last act, until sales close in 2024. It is difficult to predict what will happen from then on, and whether the merger with PSA will lay the foundations for Alfa Romeo’s return to the flagship segment again.

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