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FIBA and Genius Sports Forge Deeper Ties to Revolutionize Basketball Through Technology
The global basketball community is on the cusp of a technological conversion, driven by a strategic alliance between the International Basketball Federation (FIBA) and leading sports data and technology provider, Genius Sports. This collaboration is not merely about adopting existing solutions but about co-creating bespoke tools designed to elevate every facet of the sport, from fan engagement to on-court performance.
“A governing body and a tech leader can work together to develop the sport,” stated FIBA’s Head of Technology,Erik Prinssen. He emphasized that the partnership is focused on crafting solutions specifically tailored to the unique demands of international basketball, moving beyond off-the-shelf options. Prinssen highlighted the FIBA Equipment & Venue Center’s commitment to delivering cutting-edge, market-ready technologies biannually, positioning it as the sport’s most advanced technical hub. The ultimate goal is to ensure that FIBA, its national federations, and leagues worldwide can harness the benefits of this technological evolution.
The impact of this synergy is already evident.over the past year, the FIBA-Genius Sports partnership has yielded a extensive suite of fan engagement, broadcast, and performance analytics tools, all powered by the GeniusIQ platform. Following the successful debut of these innovations at the FIBA U19 World Cup, which garnered “fantastic feedback from both fans and coaches,” according to Genius Sports’ Chief Revenue Officer, Steven Burton, there’s a clear roadmap for further advancements.
The practical applications are expanding rapidly. Tracking cameras are now a fixture in Lithuanian Basketball League (LKL) games, enabling Genius Sports to deliver enhanced augmented broadcasts and create novel sponsorship opportunities for LKL partners. Burton expressed optimism, stating, “This is just the beginning for GeniusIQ in enhancing world basketball, both on and off the court.” He reiterated FIBA’s dedication to making this technology accessible to its global membership, noting notable progress already made.
Looking ahead,FIBA leagues and national federations are poised to elevate their competitions to unprecedented levels. The technology promises to deliver immersive fan experiences and equip teams with state-of-the-art performance software.Furthermore, the partnership is actively developing solutions for some of basketball’s most persistent challenges, including enabling coaches to review plays from a player’s perspective and providing officials with technological assistance for critical decisions, such as out-of-bounds calls.
While the FIBA U19 World Cup served as an ideal proving ground for these technologies in a major event setting, notably within the developmental youth environment, the focus is now shifting towards broader implementation across a wider array of FIBA competitions. Prinssen confirmed that efforts are underway to integrate these advancements into an increasing number of national federations and leagues, empowering them to modernize their operations and enrich their data ecosystems.
“Our long-term vision is a fully integrated technology framework across all levels of the global basketball structure,” Prinssen elaborated. To facilitate this aspiring goal, FIBA has expanded its team in 2025 to provide dedicated support to national federations as they adopt these new technologies. Prinssen concluded by emphasizing the collaborative spirit of the Equipment & Venue Centre, stating, “We see ourselves as team players and facilitators, providing tools, expertise, and solutions that benefit our entire basketball community.” This partnership signifies a commitment to a future where technology is intrinsically woven into the fabric of basketball, driving innovation and accessibility for all.
