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Sony Playstation 5 Digital Edition
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Sony said pre-order demand for the PlayStation 5 (PS5) was in high demand, exceeding Sony’s targets ahead of the device’s launch on November 12.
Just imagine, the pre-sale of the PlayStation 5 console in the United States in 12 hours was the same amount as the first 12 weeks of sales of its predecessor PlayStation 4, according to Sony Interactive Entertainment CEO Jim Ryan.
“The demand as shown by the number of pre-orders is very, very large,” Ryan told Reuters.
Sony sells more than 100 million PS4 units and expects its users to switch to new devices with titles, such as “Marvel’s Spider-Man: Miles Morales” with improved graphics, sound and feedback via the new controller.
The launch of the PS5 comes amid the COVID-19 pandemic that has propelled gaming companies, but also disrupted retail networks, game development and manufacturing supply chains around the world.
“Maybe not everyone looking to buy a PS5 on launch day will be able to find it,” Ryan said, adding that the company was “working as hard as it could” to ensure a safe supply during the year-end shopping season.
Sony will see quarterly game profit growth as PS4 users shift to higher-margin downloads, with the PS5 forecast to be the first next-generation device not to push the gaming division to annual losses in the year it was launched.
Sony has built a network of in-house studios producing a number of exclusive titles, including Sucker Punch Productions’ “Ghost of Tsushima”, to fend off rival Microsoft’s Xbox and other newcomers.
“AAA game development is a very complicated and difficult thing to do,” said Ryan, using the industry term for games with large budgets. Sony has “learned many lessons over the years” it has put into securing its PS5 launch lineup, he added.
Sony plans to expand its studio capabilities organically. Some analysts predict the gaming industry will continue to receive encouragement from consumers who must be at home due to the COVID-19 pandemic.
Ryan said Sony will encourage engagement with consumer interactions.
“We really hope so and we are optimistic we can do better than we thought,” Ryan said.
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