Twitter made the paid blue tick available earlier this month. Users massively abused it by creating imitation profiles. The service was then taken offline.
Musk expects to be able to reintroduce the subscription service next week. Some adjustments have been made. For example, companies receive a gold checkmark, government agencies a gray checkmark, and individuals a blue checkmark.
According to Musk, all requests are checked manually before the checkmarks are activated. Actually, the subscription service was supposed to be available again last week. “Sorry for the delay,” he tweeted.
Musk, the richest man in the world, faces a series of challenges with his new acquisition. Since he took over, several major companies have stopped advertising on Twitter.
Musk is said to have already warned Twitter employees of a possible failure. To cut costs, he’s already fired half the staff and fired the entire board.