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Advertising in silence? The new Rolls-Royce Ghost puts it into practice

Luxury can take many forms, from premium materials through sophisticated technology to design curls. But in today’s hectic world, an increasing percentage of people consider a moment of peace to be a luxury.

And the Rolls-Royce carmaker is well aware of this, as it decided to recall the high emphasis on acoustic comfort in the cabin in preparation for the introduction of the new Ghost model. The whole process of adjustments is then called “Formula for serenity”, ie in translation “Recipe for silence”.

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