Adverity recognized as Gartner Cool Vendor

New report recognizes Adverity as an innovative marketing data and analytics company

VIENNA – (BUSINESS WIRE) –Adverity, a leader in Marketing Data Intelligence, is recognized by Gartner as “Cool Vendors in Marketing Data and Analytics”.

The new Gartner report is part of the Cool Vendor series that highlights innovative vendors, products, and services. It recognizes a total of five “Marketing data management, analysis and data delivery providers who are exemplary for advances in marketing analytics.”

The Adverity platform stands out for its ability to integrate and visualize all data in order to analyze marketing performance, as well as proactively make recommendations that were observed by analyzing all data in multiple marketing sources. The advanced analysis functions as well as the suitability of the platform for less technical users were also examined. The “Who Does It Relevant For?” Section of the analysis determines that Adverity is of interest to marketing teams looking to increase the efficiency of spending across channels, or move spending across channels and tactics, and agencies looking to spend across want to analyze multiple customer accounts.

Alexander Igelsböck, CEO and co-founder of Adverity: “We are pleased to be recognized in the Gartner report ‘Cool Vendors in Marketing Data and Analytics’. Recognitions like these help to further expand our position as the leading platform for marketing data intelligence and confirm our vision of revolutionizing the marketing world with intelligent data so that marketing teams can better analyze how they contribute to the success of their company. ”

The honorable mention rounds off a very positive Q3 for Adverity. The company was able to maintain its leading position in the “Momentum Grid” report for ETL tools in the G2 Fall 2020 Report retained, with special recognition in marketing analytics, ETL tools, data visualization and data integration.

Gartner Disclaimer:

Gartner does not endorse any vendor, product, or service listed in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications contain the views of the Gartner research organization and should not be construed as statements of fact. Gartner makes no warranties, express or implied, with respect to its research, including warranties of merchantability or fitness for a particular purpose.


About Adverity

Adverity is an intelligent marketing analytics platform and specializes in supporting data-driven marketing teams in decision-making and improving performance – faster and easier. Adverity turns data from separate silos into actionable insights and makes it easier to show the return on investment of multichannel marketing spend.

Our vendor-independent end-to-end platform automates the integration of data from many different sources and provides a centralized overview of marketing performance across the company. Thanks to effective data visualizations, Adverity makes the actual impact of marketing activities on the overall business clear and improves performance by showing new real-time possibilities how growth can be strengthened with augmented analytics. More on this on


Chris Kader
+44 203 642 1124

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