This collaboration results in seamless integrations for Adjust’s Audience Builder and Automate products with TikTok, allowing customers to export their local data directly to TikTok.
After another very successful year for TikTok, app marketing platform Adjust announced today that it has joined the TikTok For Business Marketing Partner Program. With its mobile measurement tools, Adjust will help advertisers create, optimize, target and measure their ad campaigns in the top destination for mobile short videos.
The partnership includes an integration with Adjust’s Audience Builder, allowing customers to export their local data, such as audience groups, directly to TikTok from the Adjust dashboard. With this data, marketers can run highly personalized campaigns to drive user engagement and loyalty, while protecting the privacy of their users’ data.
Additionally, to simplify campaign optimization, customers can link their TikTok account to view and edit TikTok campaign data directly in the Adjust Automate dashboard. Right there, advertisers can generate cross-application, cross-partner, and cross-network reports.
“It is very important to find and retain the right users, as many of them stop using the application after a few days of installing it and the competition for users’ attention is very intense. That’s why mobile advertisers have to show the right messages to the right audience at the right point in the marketing funnel, ”said Andrey Kazakov, Adjust Vice President of Partnerships. “We are pleased to partner with TikTok to provide marketers with a simpler and more seamless option to segment their target audiences, automate their campaigns, measure their ad spend and grow their applications,” he added.
The TikTok Marketing Partner Program is part of TikTok For Business, the global marketing solutions platform designed to provide brands and marketers with the tools they need to become creative storytellers and to engage meaningfully with the company. TikTok community. The TikTok For Business Marketing Partner Program helps connect advertisers with trusted technology providers, such as Adjust, that can help them achieve success at scale on TikTok.