We are not specialized in the production of this vehicle but there is always a first time: here is the Italian brand that could be the first to make the pick up sector much more lively, seeing is believing.
Since he started operating in our country, shut up this house has taken over the market very quickly. We’re talking about a brand that had glimpsed the potential of Chinese cars well before this fact was cleared across the continent.
The vision of the brand DR Automobiles has paid and now, after years of waiting and great successes, the Italian brand is preparing to launch a practically unprecedented product in our country. Are you also curious to find out what their first vehicle of this type will be like? Let’s see it now.
Great insights!
Some brands are born great, others they become over time, perhaps passing under the radar of customers for a long time until even the competition has to start dealing with their important presence on the market. In the case of the Italian DR Automobiles, we can speak of a rapid and constant rise on the market which has led the brand to be one of the most important low cost companies in our country.
Founded in 2006 in Macchia di Isernia, the Italian house started his “climbing” to the top proposing Italianized versions of some cars in our country of the Chinese brand Chery like the Tiggo mainly utility cars and SUVs whose price could be contained by assembling cars in Italy but starting from the design of Chinese vehicles. The choice paid off.
Undermine the big brands
What was considered only about twenty years ago rightly or wrongly a b-series house from its European competitors is today a constantly growing reality which has also recently expanded its offer, proposing new SUVs such as the mighty DR 5.0 which, with a competitive price, manages to convince many Italian customers to switch to the brand. But do you know what the brand was missing?
We tell you, a nice pickup to complete the range! It’s the house he really did, has designed a vehicle of this type that we expect will show the green rats to much more famous brands such as Mitsubishi and Toyota by offering a low-cost version of the most classic of work vehicles. But let’s see what this new DR product offers more than its rivals.
Low cost, high expectations
Historically speaking, Italy didn’t give much to the pick-up sector: this very specific market niche has always been the prerogative of American brands such as the timeless Ram or Ford or even Japanese manufacturers. Only our Fiat with the 1999 Strada that replaced the open version of the Fiorino tried to question foreign domination, partially succeeding.
However, these vehicles have a decidedly hefty price tag and it’s not like a customer who needs a work vehicle is willing to spend 100,000 Euros or more for the latest Ram 1500 just because it has leather seats and a ram on the snout. The new vehicle of the brand from Macchia di Isernia is a solid vehicle of over five meters with an incomparable price: welcome to the DR Pk8 on our market.
The official presentation date hasn’t come out yet but a prototype of the Pk8 – a name that doesn’t recall the Disney superhero but the name pick-up in Italian of course – was presented some time ago at an exhibition of the Italian brand. The price is truly unrivaled: with 29.900 Euros you should get the basic version home. We expect to see it in the best corporate car parks soon.
