Samsung Elevates Free Streaming with AI-Powered TV Plus Upgrade
Seoul, South Korea – Samsung is aggressively redefining the free, ad-supported streaming landscape with a major overhaul of its TV Plus platform, aiming to position it as a genuine choice to paid subscription services. The update introduces an AI-driven recommendation system and seamless integration between live channels and on-demand content, signaling a shift in how consumers access television entertainment.The move comes as audiences increasingly seek cost-effective alternatives to the growing number of subscription platforms, a trend fueled by the pre-installation of free streaming apps on Smart TVs and their ease of use. Brands are drawn to these platforms for their ability to reach highly segmented audiences. Samsung’s enhanced TV plus isn’t simply offering channels; it’s striving to deliver a premium experience comparable to paid services, perhaps disrupting the current streaming model.
The redesigned interface leverages artificial intelligence to provide personalized recommendations, bridging the gap between traditional linear television and on-demand libraries. Users can now “press a button and start see content, without the need to create accounts or configure anything,” according to sources.TV Plus catalogs have expanded beyond basic offerings to include news, documentaries, classic series, films, music, and sports.Samsung’s strategy reflects a broader industry trend. Recent user complaints regarding issues with paid streaming services, such as HDR channel problems on Movistar Plus+ during LaLiga matches, highlight consumer frustration and a growing openness to alternative options. The company’s investment in TV Plus suggests a long-term commitment to providing a compelling, free entertainment experience directly to its Smart TV user base.
