“A new international future project to grow”

“The last two years have been very tough

– he added – we are all in the same boat with the pandemic and the war “.” There has been a decline in advertising and a decline in public attention related to the new devices – he added – but Mediaset has revised everyone with great decision costs without ever touching employment and with great attention to the product “.

“We have managed to put a new gear in terms of

editorial intensity

– he explained – we have found within ourselves the clarity and strength to restart and I am much more proud of Mediaset’s offer than before. We made more product and risked a lot more. “

“Mediaset – he underlined – has created a system of

cross-media communication

unique in Italy and throughout Europe, from the web to thematic networks up to the radio pole which is the leader in Italy “. Then some data:” Mediaset is the only operator with an audience share above 30%: 34.7 % share for Mediaset and 28.2% for Mediaset Espana “.

“Today the assembly of Mfe approved the budget. – he concluded – As for the future, war and Covid continue to be on our heads, but we are looking at a new project for an international future because

you have to grow up


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Never miss any important news. Subscribe to our newsletter.