“A new international future project to grow”

“The last two years have been very tough

– he added – we are all in the same boat with the pandemic and the war “.” There has been a decline in advertising and a decline in public attention related to the new devices – he added – but Mediaset has revised everyone with great decision costs without ever touching employment and with great attention to the product “.

“We have managed to put a new gear in terms of

editorial intensity

– he explained – we have found within ourselves the clarity and strength to restart and I am much more proud of Mediaset’s offer than before. We made more product and risked a lot more. “

“Mediaset – he underlined – has created a system of

cross-media communication

unique in Italy and throughout Europe, from the web to thematic networks up to the radio pole which is the leader in Italy “. Then some data:” Mediaset is the only operator with an audience share above 30%: 34.7 % share for Mediaset and 28.2% for Mediaset Espana “.

“Today the assembly of Mfe approved the budget. – he concluded – As for the future, war and Covid continue to be on our heads, but we are looking at a new project for an international future because

you have to grow up

“.

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