a model with Down’s syndrome, face of Gucci

Many consumers are asking for more inclusive, diverse and representative fashion, and brands are answering the call. The Gucci brand has chosen a model with Down’s syndrome as its muse for its latest campaign.

For the “Unconventional Beauty” campaign, it’s model Ellie Goldstein to promote Gucci Beauty’s “L’Obscur” mascara, as reported in the article by Konbini.

18 years old, the mannequin British debut in the world of luxury. She wishes she could inspire other women, they also in a situation handicap and often not very present in the media space, to give hope and show that anything is possible.

For this campaign, Ellie Goldstein poses alongside Frenchman Jahmal Baptiste, plus-size model Enam Asiama and Ruoyi Yi.