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“A job that pays better than a fast-food”: the new National Education recruitment campaign reacts

the essential
The government has launched a recruitment campaign for students on the Konbini site. However, this communication strongly reacts to education professionals.

Since the start of the 2019 school year, the government has offered a pre-professionalization course for students wishing to become teachers. It allows them to work in contact with students, with teaching teams, within schools, from the second year of the license. In order to publicize this system, the Ministry of National Education has just launched a recruitment campaign on the site Konbini, of which young people aged 18 to 30 are the main target.

However, as spotted West France, this communication strongly reacted to education professionals on social networks, who notably criticized him for his overly relaxed tone. “Have you ever thought about a student job?”, “Yes”, “Would you like to do something useful to you?”, “And who pays better than a job in a fast food restaurant?” the campaign on Konbini. “We have what it takes for you! During your studies, you can discover the profession of PROF while being paid.”

“Teacher recruitment campaigns are now on Konbini. See you tomorrow for Jean-Michel Blanquer’s official announcements on Snapchat…”, quipped a German teacher on Twitter.

Teacher recruitment campaigns are now done on Konbini.
See you tomorrow for the official announcements by Jean-Michel Blanquer on Snapchat. https://t.co/kja3OFvQ2E

– Tschüssi Tschüss (@Tschussi_) June 5, 2020

“The new recruitment campaign for future teachers leaves me perplexed. No other argument for exercising the profession of teacher than that of avoiding working in a fast-food restaurant? Aren’t we missing some essential elements? “asked an assistant headmistress of a high school in the Yvelines.

The new recruitment campaign for future teachers puzzles me? There is no other argument for exercising the teaching profession than that of avoiding working in a fast food restaurant. Are we missing some essential elements? pic.twitter.com/TtXJYcALH6

– Virginie M (@ vmathieu78) June 6, 2020

Marie, a teacher in the Paris region, in the middle of a distance learning course.
“I can’t wait to go back to the gym,” she says. pic.twitter.com/iaP0EaZK1U

– Teacher without filter ud83d udda4 (@ProfSansFiltre) June 7, 2020

Behind the form, a fundamental problem for unions

“It’s shameful, we’re bottoming out,” says Alexia Séguin, school teacher and co-secretary of SNUipp FSU 31. These are management and communication techniques that we could find in the private sector. The Ministry of Education pays for a tabloid ad! We offer this as a small job, but education is a public service mission. “

“It was undoubtedly to make young, but it is not very clever, estimates for his part Pierre Priouret”, professor of mathematics in high school and general secretary of SNES-FSU in the academy of Toulouse. Attracting young people to our professions is a real challenge. There is such a shortage … especially in the second degree. But this pre-professionalization contract does not in any way guarantee obtaining the competition and offers entry into the profession through precariousness. “

Whether there is a need to recruit the teachers of tomorrow, government and unions agree. On the other hand, these pre-professionalization contracts are called into question by the trade union organizations.

On the site faireseignant.gouv.fr, the Ministry of National Education details that students will be paid for 8 hours of class attendance per week (€ 700 in L2, € 963 in L3 and € 980 in M1, N.D.L.R.). “Certainly these students are paid,” continues Alexia Séguin. We wanted to attract thanks to the remuneration. But this salary does not take into account the invisible work of preparation and correction. On the other hand, we are going to put our students in responsibility, without training. This is a way for the government to have a pool of replacements at low cost! “

Another fear is that students will have difficulty juggling between their contract and their studies. “If we open the comparison, there may be more flexibility in terms of hours when working in a fast food restaurant,” continues Pierre Priouret. If these contracts jeopardize the academic success of students, this effectively limits their access to the profession. The other reality is that this formula is on-the-job training. It is a logic that is not ours. And who seems to be struggling to find his audience. For proof, the unionist puts forward figures. At the start of the 2019 academic year, around twenty contracts were to be filled in mathematics at the Toulouse Academy. Only six would have found takers …

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