Through Ines Genetay
Published on 18 Apr 21 at 12:26
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Ali Baba’s cave for sneaker enthusiasts… In her workshop, Vanessa Polikart, 40, is trying a new adventure. Since April 1, 2021, she launched her micro-business of customization and cleaning of sneakers, unprecedented in the agglomeration of Chartres (Eure-et-Loir) !
Names, dates, quotes, cartoon characters, pop-culture references… The customization of shoes is infinite.
His passion for the customization of sneakers was born about two years ago. “It’s the big fashion in the United States, it takes a little longer to emerge in France,” says the drawing enthusiast.
–Social networks to make yourself known
The adopted Eurélienne decides to try this art on inexpensive pairs of shoes and follows online training. She opens pages on social networks, and the magic happens …
I had a lot of feedback from my relatives, so I made them pairs. I try to offer content to make myself known, for example before and after. I like it and I have already received several orders!
Motivated and passionate, Vanessa is in the process of retraining. She would like to make this shoe customization activity her job.
On new, used or second-hand pairs!
With a position of responsibility for a telephone operator, the artist admits that going to make pairs in his workshop gives him intense well-being.
I work for La Customeuse, my micro-enterprise, evenings and weekends. Fixing my attention on the details and on the drawing calms me down, it’s a bit of art therapy!
To find a unique pair of shoes, just send your sneakers (or pumps) to Vanessa and give her your customization criteria. For the inhabitants from Chartres, the exchange can be done by hand, for customers further away, orders are sent to domicile.
–Customization doesn’t just happen on new pairs of shoes. “Customizing an old pair is part of an ecological approach,” continues Vanessa.
The entrepreneur sees beyond her workshop installed in the studio in her garden and allows herself to dream of a boutique in Chartres or in the agglomeration. “It would be really great, the first sneaker customization store”! And also does not close to the clothing customization like denim jackets …
Thanks to Vanessa, your shoes find their youth!
In addition to shoe customization, La Customeuse also offers cleaning services for leather or canvas sneakers. A kind of pressing for the shoes after all! Thanks to professional products, she manages to restore the shape and sparkling color of a pair.
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