CMO Confidence Declines as Marketing Landscape Shifts, new Study Reveals
St. Gallen, Switzerland – November 27, 2025 – A new report, the CMO Barometer 2026, indicates growing skepticism among top marketing executives regarding the future of the industry. The study, released today by House of Dialogue in collaboration with the University of St.Gallen and Heidrick & Struggles, highlights evolving priorities and challenges facing Chief Marketing Officers.
The annual CMO Barometer provides critical insights into the direction of marketing, enabling marketing leaders to adapt strategies and service providers like House of Communication to refine their offerings. This year’s findings are notably significant as they reflect a period of rapid technological advancement and economic uncertainty, impacting marketing investment and effectiveness.Diethelm of House of Communication emphasized the extensive effort involved in the Barometer’s creation, from initial concept and international coordination to data analysis and publication.
According to Diethelm, the substantial undertaking is worthwhile because the CMO Barometer illuminates emerging trends for marketing decision-makers. Furthermore, the research allows House of Communication to better align its services with the specific needs of CMOs. Serviceplan views contributing to the marketing community through publicly accessible insights as a key responsibility.
